Search Marketing
SEM (Search Engine Marketing) is often referred to as Paid Search or PPC (Pay Per Click) Advertising. This form of marketing is a great tool to enhance your website’s exposure when combined with an effective SEO (Search Engine Optimization) campaign. Our staff can monitor your company’s SEM campaign and tweak it as needed to increase performance and drive sales to your business.
Paid Search
Pay Per Click advertising can provide targeted exposure for your company on major search systems such as Google, Yahoo, and MSN. Search Engine Marketing allows businesses to achieve 1st page ad placement even in ultra competitive markets. Paid search campaigns can be structured to geo target specific cities, states, countries, continents, or tailored to target multiple specified areas. First page placement of ads in these search systems can be achieved, but will depend on several factors. Some factors to be considered are: Correct Selection of Keywords & Phrases, Properly Tailored Ad Copy, Adequate Ad Budget, Effective Website SEO, and much more. PPC Ads typically appear on the right side or at the top of a search results page. These ads are shown due to relevancy to the keyword or words typed into the search box. The order of placement of ads shown is determined by two main factors. These are the highest bid for keywords and relevancy. SEM campaigns require continued maintenance. Keyword bids must be monitored and updated as needed to maintain desired page placement in search results. Also, from time to time, your business may want specific ads to run at specific times. Examples of this could be Christmas Sales, New Product Launches, or to Promote Special Events. Paid Search is an effective tool to improve sales and reduce costs associated with more traditional advertising.
Our SEM Program
Tier 1 SEO’s Search Engine Marketing Program is design to increase web traffic to your company through maximizing managed available pay per click options. Our staff will work diligently to ensure ad placement within the top five ad positions on the first page of search results.
| Our SEM Services Include: |
- Set Up & Management Of PPC Accounts With Leading Search Systems
- Formulation Of Keywords, Phrases, And Ad Copy
- Application Of Analytics For Tracking Ad Performance
- Management Of Keyword Bids To Ensure Desired Results
- Monitor Bid Costs And Adjust Up Or Down As Needed
- Distribute Monthly Ad Performance Reports
- Provide Quarterly Briefings To Discuss Ad Goals & Institute Changes As Neccessary
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SEM Costs
The cost of an SEM campaign will vary for each business. Factors which determine cost are the Type of Business, Industries Served, Geographic Location of Business and Potential Ad Area, Products or Services Offered, Keyword Costs, Budget, Desired Exposure, Number of and Potential Search Systems Targeted, and Company Timeline or Goals. Contact our Staff for a detailed quote for your company’s specific SEM needs. |
