Clear and Understandable definitions and explainations of common terms, abbreviations, and acronyms used in the Design and Marketing Industries.


- Mark Twain

Knowledge Center



NOTE: The terms and or definitions listed here are just brief examples and by no way conclusive. These terms provided here are amongst the most commonly used in the industry and therefore may be of some benefit to you.


Abbreviations, Acronyms, Definitions, and Terms


Blog – Online website normally consisting of a content management system used to generate posts or individual content elements of informational, technical, or entertainment value. The appeal of Blogs is in their simplicity to setup, use, and disseminate content. Another advantage of blogs is that most incorporate the ability to ad widgets to enhance functionality and end user experience. Common blogging platforms include Blogger, Tumblr, and WordPress.


GIF – Graphics Interchange Format, This is a form of lossless compression best suited for saving graphics files of limited colors or that do not include gradients or progressive changes in color values. GIF files are not a recommended option for use in compressing photographic images due to its limited color palette of only 256 colors. This format is useful for saving multiple images into one file to create simple animations.


JPEG – Common Digital Imagery Format, this file format is commonly used in most all digital cameras and is a method of lossy compression. This means that some data is lost during compression of the original image to reduce overall file size. How much data or detail lost varies between the various software programs utilized by each camera manufacturer and or photo editing suite.


Organic Search – Also known as Generic Search are results delivered by search engines upon submittal of a keyword term or search query. Typically, this is normally 10 results displayed within main body of the page. This is considered Non-Paid Search results and is most often a direct effect of employing SEO techniques.


Paid Search – Internet Marketing, this is a general term that is associated with paying to advertise directly to customers through either targeting specific keywords or phrases on search engines, but can also apply to marketing on social media websites as well. Targeting options will and do differ between advertising on individual search systems versus advertising through social media outlets.


PNG – Portable Network Graphics, This file type uses a lossless form of compression and is the most popular image file type in use on the World-Wide-Web. The PNG file format supports transparency, making it extremely useful in graphic overlays and in the production of Online content. The standard printing color space CMYK is not supported by PNG and therefore it is not recommended for use in print applications.


PPC – Pay Per Click Marketing, Internet Marketing method in which the client pays each time an advertisement is clicked.


ROI – Return On Investment, the process of evaluating cost vs. benefit. ROI is typically a factor considered when engaging firms to conduct internet marketing campaigns and search engine optimization services.


RSS – Really Simple Syndication, RSS feeds allow content publishers to automatically syndicate data often through XML Data Feeds which enables subscribers to view recently posted or updated content without having to manually request such information.


SEM – Search Engine Marketing, Paid Search Marketing Campaigns normally appear on the right hand side of SERPs and occasionally appear on the top or bottom of the page directly above or below generic (Organic) results.


SEO – Search Engine Optimization, term used to cover all aspects of website optimization (i.e., On-Page and Off-Page).


SERPs – Search Engine Results Pages, page a person lands on that provides search results after searching specific terms.


SMM – Social Media Marketing, similar to SEM in respect to paid advertising aspect. Advertising is specifically created to utilize metrics available through the designated social media network and to market to current and potential customers on specific social media channels.


SMO – Social Media Optimization, the process of correctly setting up and configuring individual social media sites to increase performance, enhance user experience, and to promote a brand, products, and or services.


TIFF – Tagged Image File Format, this file format is commonly used by photographers for its lossless compression capabilities. Unlike JPEG, TIFF files can be saved with little or no compression options. This file type usually generates larger file sizes than JPEGs due to the increased information contained within the actual image and provides the ability for photographers to edit and re-edit images without any loss of image detail.


Web Hosting – The process of storing website files, images, or graphics and delivering requested content to search systems each time a specific request is made through the internet. Web Hosting involves storing or “Hosting” all website content on computer servers often in multiple locations to provide seamless operation and enhanced reliability. E-Mail set up and management services are often associated with a web hosting account.